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Trend
Report – Oct 04, 2003
Juergen Daum’s
Best Practice service
©2003 Juergen Daum. All rights reserved.
On 1-2 October 2003 the Performance Management Association (PMA) held its first Intellectual Capital Symposium under the title “Research and Theory in Intellectual Capital” in Cranfield, UK. The symposium was organized on behalf of PMA by the Centre of Business Performance, Cranfield School of Management and chaired by Bernhard Marr and co-chaired by Göran Ross – who are both professors at the Centre. The symposium brought together 28 experts and leading researchers in the field of IC / Intangible Assets from around the world – from the academia as well as practitioners.
Background
The
IC Symposium complements a series of conferences and symposia that have been
sponsored by the PMA since it’s launch in 1998. To date, the organization has
sponsored three conferences for the emerging performance measurement community,
attracting several hundred participants each time. In the intervening years,
the PMA has sponsored the debate of a small group of no more than 20 academics
and practitioners in focused Symposia. The 1999 and 2001 PMA Symposia were held
at Cambridge and Queens Universities respectively. The next conference will be
held 28-30
July 2004 in Edinburgh, UK (see the
Trend Report from Aug 05, 2004). The
conference
“Creating Organisational Value using Intangible Assets” will be held at the
Cranfield School of Management on May 6, 2004 (including also a presentation by
Juergen H. Daum).
The
format of the Symposium was deliberately different to that of traditional
academic and practitioner conferences. Participation was by invitation only and
significant time was made available for discussion and critique, rather than
lecture style presentations. Part of the discussion during the Symposium was
about the newly formed Performance
Measurement Association’s Intellectual Capital Group, covering both the
progress to date and forward plans. The intention was to provide an opportunity
for the Board of the PMA IC Group, most of whom will be present at the
Symposium, to comment on these plans and make further suggestions about how the
Group can be developed.
Aims of the Symposium
The
aims of the Symposium were to:
·
Provide a forum where leading
researches active in the field of IC performance measurement and management can
present their work to peers and have it discussed.
·
Enable a dialogue about the
boundaries of the field of IC and the forward research agenda.
·
Contribute to the further
development of the PMA IC Group as an international and multidisciplinary
forum.
The 2003 Symposium’s
intention was to address the important issue of research and theory in
intellectual capital measurement and management. This includes themes such as:
·
What is the underlying theory
in the field of IC?
·
Is intellectual capital a
research field in its own right? And if so, what are the implications for the
departmentalized management field?
·
How do we address the
theoretical discussion of IC measurement?
·
Is it possible to measure
knowledge? And if so how do we define measurement in this context?
·
How can we address the
tension between high quality research and practitioner relevance?
·
Are there any implications
for research methodology? And should there be a stronger focus on quantitative
research?
·
What is the role of
epistemology and ontology in this field?
·
What are the research themes
that need to be addressed in order to take the IC field to the next level?
Deliberately
the number of people invited to the Symposium will were limited and
participation was possible by invitation only. This should ensure that
sufficient time was made available for presentation and discussion, without
having to resort to multiple streams of presentations.
Presentations held
Theme: Intellectual Capital
and Knowledge Management:
·
From managerial knowledge to
organisational capability
Robert Grant, Georgetown University, USA & Anjali Bakhru, Open
University Business School, UK
·
Assessing intangibles by IC
mapping in Collaborative networks
Stephen Evans & Norman Roth & Ron Dvir, Cranfield University, UK
·
Managing Intellectual Capital
for Company Creation
Giovanni Schiuma, University of Basilicata, Italy & Bernard Marr, Cranfield University, UK
Theme: Disciplinary
Perspectives on IC:
·
Mathematics and Modern
Business Management
Steve Pike, ICS Ltd. London, UK & Göran Roos, Cranfield University
School of Management, UK
·
Accounting for Intellectual
Capital: A discussion of its theorectical foundations
Robin Roslender, University of Stirling
·
Evaluating Human Capital: An
exploratory study of management practice
Harry Scarbrough, Warwick Business School, UK & Juanita Elias, Manchester
University, UK
Theme: Researching and Reporting IC:
·
Reporting on Intangibles: an
organisational “Implicit Order”
Ahmed Bounfour, University of Marne La Vallee / East-Paris, France
·
Intellectual Capital
Reporting: Content approaches to data collection
James Guthrie, Macquarie Graduate School of Management, Sydney, Australia
Theme: Valuation of Intellectual Capital:
·
IC Valuation &
Measurement
Daniel Andrissen, Nyenrode University, The Netherlands Business School, The
Hague, Netherlands
·
Intangible Assets and the
need for a holistic and more future oriented approach to enterprise management
and corporate reporting
Baruch Lev, Sloan School of Business/New York University, USA & Juergen
H. Daum, SAP AG, Germany
presentation
at the symposium (PPT slides as PDF) article
(PDF)
·
Challenges and Opportunities
for Creating Comparability in Valuing Intangibles
Jon Low, Cap Gemini Ernst & Young, USA & Karin Grasenick, Joanneum
Research, Institute of Technology and Regional Policy, Graz, Austria
·
Valuation of Intellectual
Capital and Real Options
Sudi Sudarsanam, Cranfield School of Management, UK & Ghulam Sorwar,
Cardiff Business School, UK & Bernard Marr, Cranfiled School of Management,
UK
Discussion
in Working Groups on “Knowledge Economy and Research Methods and
Methodologies”:
One of the outcomes of the discussion was, that academic researchers and
practicers need a common language: an initiative is needed to establish a
common terminology in the area of Intellectual Capital / Intangible Assets
Management
Theme: Theoretical Views on Intellectual Capital:
·
Measuring and Intervening:
Indicating and Crafting Intellectual Capital Effects
Jan Mouritsen, Copenhagen School of Business, Copenhagen, Denmark
·
Building a General Theory of
Intellectual Capital
Josep Maria Viedma Marti, Polytechnic University of Catalonia, Barcelona,
Spain
·
Theorie and Method of
Intellectual Capital Creation
David O’Donnell, The Intellectual Capital Research Center of Ireland,
Ballyagran, Ireland
Summary
Intangible Assets and
Intellectual Capital, the immaterial corporate values, play a key role in
today’s value creation systems of organizations – in business as well as in
not-for-profit organizations. The symposium’s mission was to investigate the
issue from several angles and the contributors and presenters at the symposium
presented many different views on how IA and IC can enhance the capability of
an organization to create value. Most participants came from the academic area.
The next step should be to move more into practical application concerning an
active Intangible Assets Management and
to work with organizations and practitioners in organization to find out, what
will really work on a day-to-day basis and what does not work. This next step
is planned at the Cranfield School of Business with the conference planned for
May 6, 2004 on ““Creating Organisational Value using
Intangible Assets” where mostly practitioners will present and will
form the core group of the participants.
Additional Resources:
J.D.s presentation at the symposium (PPT slides as PDF)
Baruch Lev's and Juergen H. Daums article/paper they have written for the symposum (PDF)
Interview
with Juergen H. Daum: Intangible Assets and the art to create value
Juergen H. Daum's book on:
Intangible Assets and Value Creation, Wiley 2003
Why a new Management System ? –article by Juergen H. Daum
Interview with Baruch
Lev: Accounting, Reporting and Intangible Assets
Interview with David P.
Norton: "Intangible Assets and the Balanced Scorecard"
Interview with Leif
Edvinsson: Intellectual Capital: the new wealth of corporations
J.D.’s Beyond Budgeting Info Center
J.D.’s Best Practice Channel – Finance
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Corporate Performance Management: Managing
profitability and growth in the new environment
Approaching the next
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How to create value with
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The new FASB rules for reporting on Intangible
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The book of the month:
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what really matters to investors
The book of the month (May / June): “The Value
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“The Mind of the C.E.O”
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The Book of the Month: “The Strategy-Focused Organization” by Robert Kaplan and David Norton
More about Enterprise Management Best Practice and related topics will
be continued in Juergen
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