The book of the month: “Funky Business” by Jonas Ridderstrale and Kjell Nordstrom

News categories: enterprise and business strategy, value based marketing and e-marketing techniques, human capital management and recruiting

Organizations come and go. They rise and fall. They change shape constantly. They leave the nations and regions in which they were born. They re-organize, re-align, re-focus. Nothing stays the same. But fear not, Funky Inc. is already here. Funky Inc. isn’t like any other company. It is not a dull, old conglomerate. It is not a rigid bureaucracy. It is an organization that actually thrives on the changing circumstances and unpredictability of our time. Its difference – and its perpetual search for difference – is visible both in terms of its looks and how it operates.

The two authors – Jonas Ridderstrale and Kjell Nordstrom – are based at the Stockholm School of Economics and are consultants for various international companies. The cornerstone of their innovative business philosophy is, that the corporate world of the New Economy has to be a more interesting place to be. A place where people ca be creative risk-taking entrepreneurs; a place where talent wants to live. A place where ideas happen and exciting products happen faster. And then change. This is the world of Funky Business.

This book gives a fresh and “funky” perspective on the new world order of the New Economy – highly recommended

Funky Business: Talent Makes Capital Dance

by Jonas Ridderstrale, Kjell Nordstrom,

Paperback – 256 pages (March 2000)

Financial Times Prentice Hall Publishing; ISBN: 0273645919

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