Intangible Assets – a central topic at the mySAP Financials conference in Strasbourg

The new New Economy Analyst Report – June 11, 2002

Juergen Daum’s new New Economy Best Practice service

Deutsche Version

Intangible Assets: a central topic at the mySAP Financials conference in Strasbourg

News categories: The New Economy Economics, Finance and accounting, Performance management and controlling, Investor and Stakeholder Relations

by Jörg Achim Zoll, Galileo-Press, Bonn / Germany

From June 5 to 6, 2002, the second European mySAP Financials conference took place in Strasbourg / France. Like a red thread one topic emerged again and again through many of the presentations of key note speakers and experts: Intangible Assets and immaterial values as the value drivers for today’s companies and as a challenge for both managers and controllers.

Juergen H. Daum, Senior Business Consultant at SAP AG and one of the thought leaders in Europe on Intangible Assets, described in his presentation »Performance Management und Business Controlling in the 21^st century« the limitations of traditional performance management systems and outlined a vision and concept for a performance management system for the knowledge economy of the 21^st century. Baruch Lev, Philip Bardes Professor at the Stern School of Business at New York University, who gave recently a testimony in the Enron case to the U.S. Congress, presented in his keynote »Intangibles: Management, Measurement and Reporting« his concept of E-TFP (Enterprise Total Factor Productivity). With his approach he has proven through several empirical studies that the real driver for the economic growth of an enterprise are investments in its organizational or structural capital.

During one of the breaks, Juergen H. Daum and Baruch Lev talked at the booth of German editor Galileo Press about Juergen H. Daum’s recently published book »Intangible Assets oder die Kunst, Mehrwert zu schaffen« (English version forthcoming with John Wiley Ltd.) to which Baruch Lev contributed through an extensive interview.

Here the presentations (Pdf-files) of Juergen H. Daum und Baruch Lev. You can download the other presentations of the conference at SAP’s website.

Juergen H. Daum (middle), Baruch Lev (right) and Joerg Achim Zoll from Galileo Press were talking at the both of Galileo Press about Juergen H. Daum’s book »Intangible Assets«.

Link to the original article from Galileo-Press (in German)

Additional material about this topic:

Interview with Baruch Lev: Accounting, Reporting and Intangible Assets

„Intangible Assets and Value Creation“ – more info about Juergen Daum’s book

Juergen Daum’s Website about the enterprise management challenges and solutions for the knowlege based economy - with regularly new articles and reports

Baruch Lev's testimony in the Enron case to the Committee on Energy and Commerce of the US Congress:

Lev's Congressional testimony in the Enron case, February 6, 2002

Follow-Up Congressional Questions from February 20, 2002

Lev's Answers to Congressional Questions

More material:

"Value Drivers Intangible Assets" article (pdf-file) from Juergen Daum, January 2002

Performance Management Beyond Budgeting: Why you should consider it, How it works, and Who should contribute to make it happen – article by Juergen Daum

The book of the month October 2001: “Intangibles: Management, Measurement, and Reporting” by Baruch Lev

Interview with Leif Edvinsson: Intellectual Capital: the new wealth of corporations

Interview with David P. Norton: Intangible Assets and the Balanced Scorecard

In today’s intangible assets dominated economy companies need new accounting, controlling und management systems - in an interview in which with Juergen H. Daum explains to sapinfo.net the function of intangible assets in today’s economy and in enterprise management, and what challenges they represent for managers and controllers

Corporate Performance Management: Managing profitability and growth in the new environment – article by Juergen Daum

How accounting gets more radical in measuring what really matters to investors – article by Juergen Daum

Today’s #1 management challenge: How to better exploit intangible assets to create value – article by Juergen Daum

Business Management in the new, New Economy - How to exploit Intangible Assets to Create Value - Presentation held by Juergen Daum at SAP's European mySAP Financials Conference, June 2001, Basel / Switzerland

The new FASB rules for reporting on Intangible Asset - The European versus the U.S. way - Report about the new US-GAAP rules for Goodwill and Intangible Assets as the American way to deal with Intangibles. In addition the new Danish rules are presented, which oblige companies with significant Intellectual Capital to report about them through a Intellectual Capital Supplement in addition to its financial reports

More about New Economy Economics and Management Best Practice in general, and about other related topics will be continued here in this new New Economy Analyst reports (see for example this report). To subscribe for Juergen Daum’s free-of-charge e-mail push newsletter click here.

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